A series of animated infographics tells the story of ordering habits in cities across the nation. We tap into the love of food and of home - and in some cases, highlight heated food rivalries between different regions.
How Las Vegas Eats
Art Direction | Illustration | Motion Graphics
We all have moments when we feel the need for a vacation (whether you have two legs or four!)
etBlue's Getaways campaign understands the feeling, and a series of fun animated GIFs depicts those moments.
Multi award-winning composer, writer, actor, and rapper Lin-Manuel Miranda is as generous as he is talented. He started TeeRico with his family - an online store with merchandise designed by fans for fans, and often benefiting a cause close to his heart.
I've had the good fortune of contributing as a designer to the Choose Love collection, based on Lin-Manuel's moving acceptance speech at the 2016 Tony Awards:
...we chase the melodies that seem to find us
Until they’re finished songs and start to play When senseless acts of tragedy remind us That nothing here is promised, not one day. This show is proof that history remembers We lived through times when hate and fear seemed stronger; We rise and fall and light from dying embers, remembrances that hope and love last longer And love is love is love is love is love is love is love is love cannot be killed or swept aside. I sing Vanessa’s symphony, Eliza tells her story Now fill the world with music, love and pride.
Whether it's for a band, a sports team, or live theater, fans express their passions on social media. Engaging visuals help establish StubHub as a brand that helps fans find fun, while looking back on or looking forward to entertainment events that are important to them.
Art Direction | Design
Fizz it Forward, a social media campaign revolving around the spirit of giving, resulted in increased engagement rates, fan growth, and over $1 million in e-commerce sales.
Art Direction | Concept | Design
Pure Barre is more than an exercise class - it's a lifestyle. We created content that resonates with the audience, having their social networks reflect the unique components of their culture. For example:
1. After attending 100 classes, Pure Barre enthusiasts get the honor of signing their name on the "100 Club" barre - an aspect of the brand culture that lent itself to a Taylor Swift reference.
2. "Sticky socks" are an important part of the Pure Barre lifestyle, and we offer advice to the community on how to best care for their apparel.
3. A healthy alternative to a drinking game - we challenge fans to get a work out while enjoying the awards show telecast, using Pure Barre-specific calls to action.
Golden Globes Game
Art Direction | Design | Illustration
Even a topic as seemingly mundane as self-storage can be brought to life with informative graphics, pop-culture references, and somewhat impractical but surprisingly accurate holiday fun-facts.
Restaurant identity & design of print materials.
Poster/flyer promoting a film festival (Student Project)